Enhanced Reality

Enhanced Reality .. Snape Revolution Chat in your Smartphone Camera

In an adult fashion, Snap Inc held a technical conference with a new set of features, such as the possibility of using stories in other applications with a platform for group games, as well as interactive lenses that have nothing to do with the user, Adding a new layer to enhance the user’s reality, at a time when Apple and Google are still fighting fiercely to enter the same field.


For years, the quality of the camera was very high. The size of the companies involved in the development of these lenses was great. Every year the main focus was on the camera. for him. With the great explosion of media sharing on the Internet, social networks such as Twitter and Facebook have not made much effort in this area. They have focused on providing the best ways to upload and share these images, More easily.

The development of camera quality, coupled with smartphone processors, allowed imaging professionals to provide applications that mimic those on computers, but more easily because of the size of the small screens and the different mechanism of control of smart devices in general, which led to the emergence of simple tools that allow the application of effects to correct Colors of images before they are shared on social networks.


Instagram is the most prominent example of the success of this thought. In a short time, the company acquired millions of users to jump into Zuckerberg and then offer a $ 1 billion offer to acquire Instagram, which was designed to facilitate online photo sharing on the one hand, Applications of distinctive color effects on the other hand, the authors did not need revolutionary ideas such as those provided by the founders of “WhatsApp” or “Uber”, to name a few.


Nowadays, you can not imagine an application that allows you to take pictures without effects. The main camera application in Android and iOS provides this feature, and the same in Facebook and Twitter, without forgetting the stories of “Instagram” “Or Snape Chat, a revolutionary application that changed many concepts without getting its full right.

First revolution

After the great success of Instagram, some thought that the market for photo sharing applications was completely closed, especially after Facebook acquired it, but Evan Spiegel saw what no one saw, content sharing disappears after a period of Time, to succeed in penetrating the market and changing the form of sharing content on the Internet.

The idea of ​​a media exchange disappearing after watching it, or after 24 hours, was not taken seriously at its beginnings. It seemed to be directed at the adolescent class and would not succeed in getting out of that narrow circle. But time has proved to be a required feature, sharing daily stories with followers is a good idea. Instagram has pushed the entire experience of using it, without forgetting Facebook and WattsApp, the applications that jumped into the same boat, driving even YouTube and LinkedIn, And “Skype” to take the same step (2) (3), to find “Snape” opportunity not taken by Facebook after copying the feature stories, which provide these stories in other applications, as previously provided the ability to log in with Facebook accounts Within other applications.

Snape’s audacity was to fill this void. Instead of providing stories once in Skype and again in LinkedIn, Microsoft can use Snape Chat, so users can take the picture Or video, apply the effects to it, and then choose the platforms on which it wishes to appear, without having to repeat the process on each platform separately as is currently the case.

Tinder was the first user of this platform. Instead of developing an application for capturing images, and another to apply effects to them, you can take advantage of the Snape software package and use all the features provided by the application very easily (4). But Snape’s genius has never been here, redefining the camera’s application is a workmanship that appears to be the work of Snape Chat engineers, this time using enhanced reality (AR).

The missing link

The enhanced reality technology is never new to Snape Chat. The long-term application offers the possibility to apply color and interactive effects to the user’s face, or to flat surfaces such as table and wall. Apple and Google, on the other hand, and because they provide solutions for both developers and users, have initially decided to provide tools that allow programmers to build applications that build on reality, showing a wide range of new in-store ideas such as the Ikea application, Empty rooms before buying it, by making a three-dimensional map of the room and then presenting the elements in the best possible way.

In contrast, Apple launched the measurement application, which allows easy measurement of flat surface dimensions, but was unable to put that feature into the IOS camera’s main application. Google has done the same thing, that is, providing tools to enhance reality. But within the Google Photos application, a user can take advantage of a digital company’s assistant to get more information about any place in front of the camera, for example, a restaurant. But the same thing has not been available until now in the application of the virtual camera in Android.

Snape Chat, however, found the missing link. The technologies that allow the development of enhanced reality applications are available and available to all. However, the need to open a separate application to take advantage of them has not helped to spread them much, to hit the company two birds with one stone, and benefit from its application and interactive cameras by adding a tool A new tool for Landmarks, a tool for “Landmarks” dedicated to lovers of visiting ancient or famous sites.

When opening the Snape Chat application today and directing the camera to the Eiffel Tower, to name a few, lenses will interact with the tower and move it or display distinctive animation effects, effects that will appear in the user’s narrative as a new kind of interaction with reality and as a new form of storytelling And media on the Internet, benefits from the love of sharing self-destruct content and enhanced reality technologies that will gradually enter the lives of smart device users.

History will once again show that Snape Chat was one of the first introspection of the enhanced reality world, the world Apple may introduce by providing the same tools to iMessage users, waiting for Google, which may find it difficult not to have any social networks, Instagram and Facebook are only a matter of time. They are companies that are good at transferring what is successful, and already have applications that allow them to take and share photos.